Despite ongoing controversies, South Korean actor Kim Soo Hyun continues to shine in the entertainment industry. His name recently surged in popularity, particularly during the fallout from actress Kim Sae Ron’s dating scandal, where Soo Hyun was also dragged into the spotlight. While many expected the actor’s image to take a hit, he surprisingly came out stronger and more celebrated, surpassing his fellow stars in public admiration.
Kim Soo Hyun has faced a string of professional and personal challenges over recent months. Notably, he was removed as a brand ambassador for the luxury fashion house Prada. The brand opted to replace him with a 19-year-old idol, a move that sparked headlines and fueled speculation about his standing in the industry.
In addition to the branding setback, production on his highly anticipated Disney+ series, Knock Off, was unexpectedly put on hold. This development dealt another blow to the actor’s momentum. Still, his loyal fanbase remained steadfast, showing that their admiration for him was unaffected by the turbulence in his career.
Proving his immense popularity, Kim Soo Hyun secured the top spot on the 74th edition of the Superstar Brand Power list. The list measures star power based on public votes, and Soo Hyun dominated with the highest number of votes, reinforcing his status as a top-tier celebrity in the Korean entertainment world.
Kim Soo Hyun’s unmatched influence in the entertainment space remains evident. For six straight weeks, he has led the Superstar Brand Power rankings, solidifying his position as a leading figure in Korean drama and film. His continued dominance despite challenges shows the strength of his public appeal.
A recent report by Top Star News, dated June 4, highlighted Soo Hyun as the most talked-about male actor across online platforms. His name frequently trends across social media and forums, drawing both positive and speculative discussions. Other notable names such as Kim Hee Jae and Byeon Woo Seok also appeared in the rankings but trailed behind.
The voting results reflect a clear public endorsement of Kim Soo Hyun. Despite being entangled in rumors linked to late actress Kim Sae Ron, the actor received over a million votes from May 28 to June 4, out of a total of 2.45 million. His significant lead over competitors proved his enduring brand value.
In the same ranking, Byeon Woo Seok, known for Lovely Runner, came in third with 741,990 votes, while Kim Hee Jae secured second place with 468,270 votes. Among female stars, Kim Hye Yoon claimed the top position for the 46th consecutive week, thanks to her performances in Lovely Runner and Snowdrop, further demonstrating the dominance of a few key figures in Korean pop culture.
